Way to go McKinsey, you've hit 2004!
From: The McKinsey QuarterlySubject: Introducing RSS and Social Bookmarking
Introducing RSS and Social Bookmarking
New services make it easier to subscribe to and share Quarterly articles.
When you subscribe to our McKinsey Quarterly RSS feed, you receive personalized headlines with summaries and links to our articles on mckinseyquarterly.com. Once you create a feed, you will be provided with a custom URL to view your feed, as well as an easy way to add the feed to your own news reader, such as My Yahoo! or Google Reader.Click the RSS icon in our Web site footer to create a feedSocial-bookmarking tools now accompany every abstract and article