Wednesday, July 15, 2009

How should a consulting company use Twitter?

We don't have constant feedback from customers, nor would they provide it publically online. We don't sell a product, so there aren't hundreds of reviews a day to keep tabs on.

As a consulting services company, what should we be worried about regarding competitive intelligence? What information could we publish that a competitor could use against us? Could they use it to "ghost" us in proposals?

Are there potential legal issues since we work with the government? Could we create some sort of "conflict of interest" or disclose information that can't be in the public domain?

Seems like it would end up being mostly one-directional: us pushing content out. Which can be useful, especially if there are actually people interested.

I think we can readily Tweet:
  • When a new employee joins us, not their name though. And probably not a specific client, but maybe a skillset and experience
  • When an employee wins an award or is recognized in some capacity by a client
  • When an employee wins an award or is recognized in some capacity by our company
  • When an employee completes training or certification
  • Some level of information when we win a new contract
I don't expect the company having much interest in producing comments on stories in the trade press, though maybe we'd be willing to comment on various reports that are released.

It was covered here, there are a few good tidbits in it. I'm not sure we'd be looking to build the brand of partners/executives. If you are trying to portray them as industry "though leaders" then maybe so.

Pics by mfilej, and Matt Hamm, respectively.
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