Thursday, July 3, 2008

"The statesman, the lawyer and the marketer" - more businessy gobbledy gook

Can Mr. Godin (or anyone else) produce verifiable statistics that support his claims about what actions will or won't increase your business?

He says recommending the right product/service that isn't yours to a customer will improve your business, grow market share, etc. PROVE IT. I hope that it is true, but unless he has stats, this is just gobbledy gook feel good business shaman talk.

via Seth's Blog by Seth Godin on 7/2/08

Perrymason There aren't so many statesmen. People who speak truth to power. Leaders who describe what they see, whether or not it serves their short-term interests. They say what needs to be said, do what needs to be done, as long as it serves the long-term needs of their constituents. No wonder we like them so much.

When a sales rep says, "You know, after hearing your situation, I think you'd be a lot better off with my competitor's product instead, here's her number," it actually creates positive word of mouth and long-term growth. When a brand manager says to the product development people, "I'm not proud of this design, we're not going to market it, so you better make something else," it actually creates market share growth. And when a CEO says to Congress, "Our industry relies on chemical X and we're going to keep using it as long as our competitors do, so please ban it," she creates a long-term path to stability and growth.

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